WaterFilterMatch

Privacy Policy

Last updated: April 2026

Who We Are

WaterFilterMatch.com (“we,” “us,” “our”) is an independent water filtration information resource operated from the United States. Our website address is https://www.waterfiltermatch.com.

Information We Collect

Information you provide

Our tools may ask you to enter a ZIP code, household size, or filter preferences. This information is processed entirely in your browser and is not sent to our servers or stored in any database. We do not collect names, email addresses, passwords, or payment information.

Automatically collected information

We use Google Analytics 4 (GA4) to understand how visitors use our site. GA4 may collect:

  • Pages visited and time spent on each page
  • Approximate geographic location (city-level, derived from IP address)
  • Device type, browser, and operating system
  • Referral source (how you found us)
  • Interactions with tools (e.g., which tools were used, which filters were viewed)

GA4 uses first-party cookies. Google's privacy policy applies to data processed by GA4: policies.google.com/privacy.

Affiliate Links & Third Parties

Our site contains affiliate links to Amazon and other retailers. When you click an affiliate link, the destination site may set cookies to track the referral. We earn a commission if you make a qualifying purchase - this does not affect the price you pay.

We do not sell, rent, or share your personal information with third parties. We do not run display advertising.

Cookies

We use only essential and analytics cookies:

  • Google Analytics - first-party cookies for anonymous site usage analysis
  • Affiliate tracking - set by Amazon or other retailers when you click an affiliate link (third-party cookies)

We do not use advertising cookies, social media tracking pixels, or fingerprinting technologies.

Data Retention

Since we do not collect personal information, there is no personal data to retain or delete. Google Analytics data is retained per Google's default settings (14 months) and is not linked to identifiable individuals.

Your Rights

You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on. You can also disable cookies in your browser settings.

If you have questions about this policy, contact us at hello@waterfiltermatch.com.

Changes

We may update this policy from time to time. Changes will be posted on this page with an updated date.